VEDDX

CHALLENGE

Overcoming the Challenges of a Fresh Brand. Establishing VeddX as a Leader in Virtual Education.

VeddX was a fresh brand in a highly competitive market, and Ryveal faced the challenge of positioning the brand as a leader in virtual education. The main challenge was to create a strong brand identity that could communicate the brand’s values and expertise, and set VeddX apart from the competition.

APPROACH

Innovative Branding Approach. Revolutionizing the Way We Learn.

To establish VeddX as a leading virtual education delivery platform, Ryveal took an innovative approach that leveraged the brand’s unique features and strengths. The focus was on creating a mystery and an aura of innovation and expertise around the brand, with a view to setting VeddX apart from the competition and capturing the attention of the target audience.

Brand Identity
Brand Strategy
UI/UX

Friendly and Inclusive Approach to Virtual Education.

With VeddX, learning is no longer limited by time, location, or budget – it’s accessible to everyone, everywhere, and anytime.

SOLUTION

The Ultimate Solution for Virtual Education. Bringing Flexibility, Affordability, and Engagement to the Classroom.

Partnering with VeddX, we’ve set out to provide a comprehensive solution for virtual education that addresses the key challenges faced by learners and experts alike. Whether it’s the flexibility of on-demand live sessions, the affordability of recorded sessions, or the engagement of connecting with a network of peers, VeddX has it all. By leveraging the power of branding, we’ve created a brand experience that is intuitive, accessible, and enjoyable to use.

User Experience
Friendly Approach
Scalable Identity

Making the VeddX Logo Stand Out in a Crowded Space. Achieving Responsiveness and Symbolism.

Given that VeddX is a digital platform, it was important for us to create a logo that would work well across all formats, from desktop to mobile. Additionally, we wanted the logo to symbolize the idea behind VeddX, which is connecting experts and learners to facilitate the transfer of knowledge. To achieve both of these goals, we came up with a logo that consists of two arrows, one filled and one unfilled, which come together to form the letter “X”. The filled arrow represents the expert who has the knowledge, while the unfilled arrow represents the learner who is seeking knowledge.

VeddX Blue

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VeddX Orange

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Leveraging the Power of Color.

When it came to designing the visual identity of VeddX, we knew that color would play a critical role. To create a friendly and inclusive feel, we chose a color palette of blue and yellowish-orange. This color combination conveys a sense of openness, energy, and optimism, which is perfectly aligned with the mission of VeddX to provide life-long learning opportunities for all individuals, regardless of their background or prior educational experience.