TRANSLAND

CHALLENGE

A Fresh Take on a Timeless Industry.

In a world of heavy machinery and cargo, it can be difficult to find a unique voice. Transland faced the challenge head on, with a goal to connect the power and strength of their equipment with a youthful, energetic vibe. With the help of Ryveal, they were able to do just that.

APPROACH

Bringing Youth and Energy to Heavy Equipment and Cargo. Introducing Transland – The New Face of Heavy Equipment and Cargo

Transland is a new player in the heavy equipment and cargo industry, but don’t let that fool you. This company is a group of young and energetic individuals who are determined to disrupt the traditional look and feel of this industry. With a fresh approach, Transland is changing the game.

Brand Identity
Brand Design

Transland is a new player in the heavy equipment and cargo industry, and they’re making a big impact.

We began by researching the industry and studying the competition. We then held a series of discovery sessions with the Transland team, to gain a deep understanding of their goals, values, and vision for the future

SOLUTION

Introducing a Vibrant Brand for Heavy Equipment and Cargo. The Power of Youth and Energy with the Strength of Heavy Machinery.

With the help of Ryveal, Transland was able to create a brand that provokes its clients. The solution was to bring together the power and strength of heavy machinery with the energy and youthfulness of Transland’s approach. The result is a brand that stands out in a crowded industry, and truly reflects the spirit of the company.

Brand Strategy
Identity System

One of the key elements of the new brand is color. We wanted to create a brand that would be bold and vibrant, while also maintaining a connection to the power and strength of the heavy equipment and cargo industry.

To achieve this, we combined the power of black with the energy of yellow, to create a brand that is both strong and youthful.

MINE SHAFT

#2A2627

LIGHTNING YELLOW

#FDBD10

WHITE

#FFFFFF

EMPRESS

#7C7678

ALTO

#CECECE

The brand is instantly recognizable and is helping Transland stand out in a crowded market.

The result of all this work is a brand that truly reflects the spirit of Transland. The new logo is bold and modern, and the color palette is eye-catching and unique.