CHALLENGE
Differentiating from the Competition. Breaking away from the norm in expert-led video content.
In a crowded market of expert-led video content, it was important for TANTT to differentiate itself and stand out. The challenge was to create a unique brand DNA that would set TANTT apart and clearly communicate its mission to provide only expert-led short videos.
APPROACH
Bringing a modern touch to expert-led video content.
At Ryveal, our approach to TANTT was to bring a modern, tech-savvy look and feel to our expert-led video content. We utilized digital colors and the elegance of black to create a sleek and sophisticated brand that stands out from the crowd.
- Branding System
- Digital Identity
In the world of expert-led video content, it can be challenging to stand out from the crowd.
for TANTT, that challenge was met head-on with a fresh and modern approach to branding. By focusing on tech-savvy design and utilizing digital colors and black, TANTT was able to create a sleek and sophisticated brand that sets it apart from its competitors.
SOLUTION
A Simplified Digital Colors DNA. Unleashing the power of digital colors in branding
TANTT solved the challenge of differentiation by creating a simplified digital colors DNA line. This approach not only sets the brand apart, but also brings a tech-savvy, modern touch to the expert-led video content, making it easier for users to identify and engage with TANTT’s content.
- Digital Direction
- Digital Identity
- UI/UX
The goal for TANTT was to differentiate itself and clearly communicate its mission of providing only expert-led short videos.
The brand took a simplified digital colors DNA approach. This approach not only sets the brand apart, but also brings a modern touch to the expert-led video content, making it easier for users to identify and engage with TANTT’s offerings.
COD GRAY
#111111
TAPESTRY
#A5519C
CURIOUS BLUE
#2F91C8
ATHENS GRAY
#F3F3F4
TANTT’s unique brand identity is a testament to the power of simplicity and focus in branding. By utilizing a digital colors DNA approach.
TANTT was able to create a strong, recognizable brand that resonates with its target audience. Whether you’re a professional looking for expert-led video content or just someone who enjoys learning, TANTT’s brand identity will make it easy for you to find what you’re looking for.