HAJCO

CHALLENGE

To connect legacy with future.

As a company with a vast history in the construction industry, HAJCO wanted to maintain a strong connection with its past while embracing the future. This was a challenge that required a delicate balance between preserving the company’s legacy and adapting to the changing industry landscape.

APPROACH

A fresh take on construction. Introducing HAJCO, the future of infrastructure in Saudi Arabia .

The construction industry in Saudi Arabia is undergoing a revolution, and HAJCO is at the forefront of this change. With a refined name, typeface and a fresh approach, HAJCO is poised to take its place among the top construction companies in the country.

Naming Strategy
Fresh Brand
Clients Attraction
Market Research
Competitive Analysis

The construction industry in Saudi Arabia is rapidly changing, and HAJCO is at the forefront of this transformation.

HAJCO needed a rebrand that would allow it to maintain a connection with its past while embracing the future. This was a challenge that required a delicate balance between preserving the company’s legacy and adapting to the changing industry landscape.

SOLUTION

A match made in Saudi Arabia. Connecting Legacy and Progress with authentic color and loyalty.

To strike the right balance, Ryveal leveraged the authentic green color of Saudi Arabia and the loyal gold color to give HAJCO a unique and timeless look. This combination of colors helped the company make a genuine connection between its legacy and its future, creating a brand that is both timeless and modern.

Fresh Authentic Look
Strategic Initiatives
Marketing Strategy
Brand Activation

Our approach was to create a brand that was both timeless and modern, with a look that would appeal to clients of all classes.

A strong brand is the cornerstone of a successful business, and this was certainly the case for HAJCO. We leveraged the authentic green color of Saudi Arabia and the loyal gold color to give the company a unique and timeless look.

PANTONE 7730 C

#309663

PANTONE 554 C

#15683C

PANTONE 7548 C

#FFB703

PANTONE 11-0601 TCX

#FFFFFF

PANTONE COOL GRAY 2 C

#CCCCCC

This combination of colors helped the company make a genuine connection between its legacy and its future, creating a brand that is both timeless and modern.

One of the key components of our approach was our focus on strategy-led branding. We understood that HAJCO’s rebranding efforts needed to be rooted in a strong and strategic approach, one that would ensure the company’s continued success well into the future.