STRADIGI
Management Consultancies and Marketing Researcher, Seasoned with Digitalization and Business Analytics Approach
Project
Overview
Overview
CHALLENGE
Establishing Leadership in Digital Strategy. Competitive Landscape of Business Analytics.
The challenge of ryveal was to position Stradigi as a leader in digital strategy and business analytics, in a market that was still emerging. To achieve this, it was important to create a brand that conveyed a strong sense of professionalism and stability, despite being a relatively new player in the field.
APPROACH
Provocative and mysterious approach. Challenging conventional wisdom with a futuristic perspective.
ryveal’s approach to branding was focused on creating a sense of mystery and provocation. The brand utilized its logo in a variety of ways to convey different meanings to its audience, challenging conventional wisdom with a futuristic perspective.
- Competitive Analysis
- Market Analysis
- Brand Naming
Ryvealing the Mystery Behind Digital Strategy.
Instead of following the traditional branding methods, ryveal decided to craft a brand identity in a way that would immediately convey a sense of mystery and elegance.
SOLUTION
Think inside the box. Elegance, Professionalism, and Mystery Combined.
ryveal’s solution was simple yet distinctive. by combinig the two core pillars of our brand (Strategy & Digital) and implementing them into a chess board which represents the most famous model of strategy and planning known, each move on the board is calculated carefully to acheive victory and success. The result is a new terminology in business world. STRADIGI.
- Naming Strategy
- Brand Strategy
- Brand Identity
- Web Design
Stradigi, a brand with a unique approach to digital strategy.
The brand’s name is derived from the words “strategy” and “digital,” reflecting its belief in the importance of digitalization in strategy development. The mission of Stradigi is to help businesses navigate the rapidly changing digital landscape and achieve their goals through data-driven strategies.
PANTONE NEUTRAL BLACK C
#000000
PANTONE 000C
#FFFFFF
PANTONE 192 C
#FF144D
PANTONE 286 C
#0325B6
At ryveal, we understand the significance of color psychology.
Black & White Inspired by the chess board colors, Blue & Magenta inspired by the digital colors, the decision to use black as the main brand color was intentional and strategic. The use of black conveys elegance, professionalism, and a touch of mystery. The color black also gives the brand a timeless quality, implying that Stradigi has been a well-established brand for a long time.
Further more, to differentiate Stradigi’s identity, we added the digital touch to their identity by implementing Blue & Magenta to sympolize the brand vivid visions of digitalization.
The outcome is a futuristic color palette that conveys strategy & digitalization.
