PLATFOUR
An Inclusive Community-Centric Complex. A New Vision for West Cairo's Urban Heart
Project
Overview
Overview
CHALLENGE
A diverse and inclusive community of all needs.
Platfour is a place where you find yourself at the center of everything. Our challenge was to craft a brand experience that changes the face of West Cairo’s urban heart, conceived to a strategical address, the need for a place that provides all the demands of a daily go-to place for all people, day in and day out.
APPROACH
A community-centric approach full of life, energy and enthusiasm.
Ryveal approached PLATFOUR with open hearts and open minds. We used empathy mapping to fundamentally understand the needs and desires of our target audience who are mainly young generation and busy professionals, and how PLATFOUR should communicate an inclusive brand experience that resonate with them emotionally and mentally. We acheived that by doing the following:
- Brand Naming
- Brand Strategy
- Target Audience Research
- Empathy Mapping
- Customer Behavior
- Brand Identity
- Empathy Mapping
- Marketing Materials
Platfour aims to change the face of West Cairo’s urban heart by providing a community-centric complex that meets the needs of daily go-to places for all people, day and night.
The complex is master-planned to be a one-stop destination that provides food & beverages, gas station, gym, autoservices, drive-thru, 24/7 mart, and ATM, among other amenities.
SOLUTION
A brand experience that goes beyond an iconic logo. A go-to place, day in, day out.
Ryveal took the shoot by making PLATFOUR the go-to place everyday, craftig an iconic brand identity that instantly craved in minds.
- Brand Strategy
- Identity System
- Brand Positioning
- Motion Graphics
The brand promise of PLATFOUR is represented by its logo.
Created by combining the words “Platform” and “Four” and connecting the “P” and “4” to symbolize the connection between people and their needs. The tagline, “Day In, Day Out,” represents the brand’s commitment to making Platfour the go-to place for people every day, repeatedly.
PANTONE 17-1463 TPX
#E2492F
PANTONE 1C
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PANTONE 900U
#171D1A
Where Convenience Meets Community.
Our vibrant, youthful, and bright brand personality and identity are reflected in every aspect of our complex. With energy and excitement, we aim to make Platfour your go-to destination day in and day out. Our tagline, “Day In, Day Out,” represents our brand promise of providing an exceptional experience that you’ll repeat each and every day.
