Start Point Corp.
Start Point Corp. is a commercial and facilities management company that was formed in 2019 with multiple arms in various industries such as F&B, Auto Services, Facility management, and gas station management.
Project
Overview
Overview
CHALLENGE
One Corporate Brand, Multiple Industries.
Start Point Corp operates across diverse sectors, each with different audiences and operational realities. The challenge was to create a single corporate identity that could unify all business arms without diluting clarity, recognition, or future scalability — a brand that feels cohesive yet never restrictive.
APPROACH
Designing Leadership Through Structure and Meaning.
We began by deeply understanding Start Point Corp’s structure, ambitions, and long-term vision. Our approach was to anchor the brand around a strong central idea of leadership and expansion, then translate that idea into a flexible visual language. Every decision — from symbol construction to typography and system logic — was made to ensure clarity, adaptability, and consistency across industries.
- Competitive Analysis
- Market Research
- Positioning
Start Point Corp is professional, trustworthy, and approachable, with a diverse range of solutions and a commitment to maintaining quality.
Start Point Corp strives to make life easier for their clients and attain a high reputation and wide recognition in the industry. The company’s personality is derived from its real purpose, which is to provide value that helps businesses and individuals reach their full potential and become partners of success.
SOLUTION
A Flexible Identity System Built to Scale.
We delivered a corporate identity system centered around a geometric flame symbolizing leadership, progress, and new horizons. Constructed from four lines representing the company’s core pillars and integrated subtly within the wordmark, the system allows Start Point Corp to grow, evolve, and lead with a unified and recognizable brand presence across all touchpoints.
- Rebranding
- Brand Strategy
- Scalable Identity System
- Digital Identity
The Big Idea: Leading the way forward.
A torch-inspired identity symbolizing leadership, ambition, and the power to conquer new opportunities while opening endless horizons for growth.
The flame is constructed from four straight lines, representing the four core pillars of Start Point Corp:
-F&B
-Auto Services
-Facility Management
-Brokerage
A subtle yet powerful detail lives within the wordmark itself — where the flame emerges in the negative space between the “A” and “I”, reinforcing the idea that growth, leadership, and momentum are embedded into the brand’s DNA.
PANTONE 274 C
#211551
PANTONE 1807 C
#AC3235
PANTONE 000C
#FFFFFF
Defining the identity was just the beginning.
Together with Start Point Corp, we built a cohesive corporate system that works from boardroom to site signage — positioning the brand to lead, expand, and evolve with confidence.
